Journal
Occasional writing on web design, conversion, and building websites that do real work for real businesses.
A homepage isn't a brochure. It's a conversation — and like any good conversation, it has a structure. Here's the exact order of sections that turns visitors into inquiries, and why each one earns its place.
Read article →Most small business websites don't fail because of bad design. They fail because of wrong goals, misplaced priorities, and decisions made to impress the owner instead of convert the customer.
Read article →Portfolios are easy to misread. A beautiful case study can hide a difficult process, a missed deadline, or a site that never actually converted. Here's what to look for instead.
Read article →I take on a small number of projects each quarter — which means the ones I do take get my full attention. If your timing works, let's talk.